Discover the process of carrying out effective keyword research for category and product pages on e-commerce sites, from effective market research, semantic concept research and then keyword research. This webinar is beneficial to e-commerce managers and in-house e-commerce SEOs.
What you’ll learn:
• Understand what you are optimising for – niche category pages OR entire product catalog; i.e. category pages
• Viewing Target keywords as ‘Concepts’ or ‘Topics’ not just phrases
• Understanding search context, location and intent
• Why query rewriting means you need to carry out semantic keyword research
• How to carry out keyword research for transactional traffic that purchase from you
• How to prep-up keywords for optimal information architecture
• Must have tools for keyword research in e-commerce
Kunle is an e-commerce advisor at 2X eCommerce that coaches online retail teams towards growing and scaling revenue through customer acquisition, retention, scaling word of mouth marketing, product and market fit strategy, conversion optimization and advice on vendor and platform selection.