SEO and Facebook Marketing
Facebook sometimes creates community or places pages based on information it finds in user profiles, people’s likes, etc. You don’t want a bunch of pages out there floating around, both for user experience (you want people to go to the page you want them to see), and since Facebook is a ranking factor, you want all those likes, shares, comments, etc. to all compile in one location for you with affordable SEO marketing packages.
Once you’ve found a duplicate page, deleting it is straight forward.
1. Navigate to the delinquent Facebook page you want to delete.
2. If you aren’t already an admin, click the cog at the top right of the menu. (It’s just to the right of “Edit”). From the drop down, select the “Is this your business?” link. Check the box to “Certify that you are an official representative.”
3. Now that you own the page, click the “Admin Panel” at the top right, which will open the Admin Panel. Or if the Admin Panel is already open, click the “Manage” drop down tab, and then select “Edit Page.”
3. Click “Manage Permissions” which is the second option in the left sidebar.
4. At the bottom of that page click “Permanently Delete [page name]“
And that’s all there is to it!
With the advent of CASL in May 2018, the rules regarding email have changed in Canada. Broadcast emailing has become what it always should have been: spam free (hopefully!) and by request only. Now more than ever you need to be very sure of how you’re using email as a business tool. People are fickle about the email they receive. And they should be. Sending unsolicited broadcast email to Canadian recipients is now actually illegal.
But all hope is not lost!
SEO and Email Marketing
Email continues to be an excellent way to reach out to your audience. If done right, it can broaden your reach, improve your SEO, even drive more sales for your business.
How do you make that happen? You need to:
1. Know the rules about who can and cannot be sent broadcast email
2. Develop a strategy for cultivating an effective ongoing email list
3. Know your audience, and what they’re interested in reading
4. Make your content useful
5. Create a schedule of meaningful, useful content for your subscribers
6. Use a professional email marketing platform (Treefrog makes one of these, called MailBeaver)
7. Analyze the performance of your campaigns and improve for better results