Today everyone’s a publisher, which means content has become your business. Being an effective brand publisher takes planning, teamwork and a strong foundation- or content architecture- to effectively deliver. Operating in the technology publishing space for over 15 years, TechTarget has learned a thing or two about making a business out of content. In this video, TechTarget’s Courtney Kay shares a few of our secrets (and screw ups) to help you make the most out of your content business.
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