Behold The Future
Close your eyes and allow your imagination to envisage what the car of your dreams might look like in 2035. Use your senses to picture how new forms, new materials and new technologies might combine to produce a vehicle that will epitomise luxury on four wheels in the future. This is the stimulating assignment the men and women at DS Automobiles were given – to imagine a dream car looking forward to 2035. The fruit of their collective fantasy is DS X E-TENSE, a car of incomparable refinement.
In addition to the reputation it has forged for being an automobile brand capable of turning avant-garde ideas into reality, DS Automobiles has emerged as an ambassador for French savoir-faire.
Recently, DS Automobiles, the perfect combination of refinement and technology decided to rise to a singular challenge – that of exercising its world-renowned expertise and culture to imagine an object of desire.
In today’s fast-morphing automobile industry, the men and women at DS Automobiles were tasked with bringing to life their dreams for the car of tomorrow while sharing their passion of automobile, uncurbed by predetermined constraints.
The fruit of that passionate, unfettered journey is DS X E-TENSE.
Their vision for 2035 is very different from the current, near-obsessional quest for characterless mobility. Instead, the designers at DS sought to blend the benefits of advanced technology with a large measure of poetic creativity. Their answer explores how customers who have no qualms about indulging themselves and how they might perceive the notion of a luxurious French style eighteen years hence, however diverse their needs.
The result is a breathtakingly beautiful car, but also sensuous and inspiring, in the same revolutionary mould as the orginal DS which caught the motoring public’s imagination off-guard eight decades upstream of 2035.
A radically different experience
The cockpit is accessed by an Elytre door that is trimmed with a carbon fibre/leather weave. Inevitably, the eyes are drawn to the pyramidal architecture of the single seat, which adapts perfectly to the driver’s build like the fitted seats seen in motor racing, while its reclined position helps to keep the car’s centre of gravity low. The steering wheel, meanwhile, in keeping with the symbol it has always represented vis-à-vis the passion for automobiles, is an enticing combination of leather, wood and metal, and incorporates capacitive senses to monitor the driver’s efforts. The two-tone Millennium Blue and Navy Blue Aniline leather is finished with DS’s trademark pearl top-stitch pattern. At least as emblematic as the steering wheel, the pedals have also been the object of the designers’ obsessive attention-to-detail. These appointments alone contribute to the promise of a unique experience once installed inside the cockpit and provide the driver with an adrenalin rush even before they pull away.
A soothing cocoon
Onthulling DS X E-Tense – Dromen over 2035
Reveal DS X E-TENSE – Notre rêve de 2035
DS X E-TENSE
DS X E-TENSE
Car Design: 2018 DS ‘X E-Tense’ Concept